The Story
Extraordinary Events, Flawless Execution
We are innovators who love collaborating with clients who are up for doing something that has never been done before, creating unforgettable guest experiences that will last a lifetime. We are famous for our energy and our exquisite attention to detail. There should be nothing stressful about planning an event. We love working with clients who trust that we have their best interest in mind, it allows us to work harmoniously,
which results in the best event while also enjoying the process!
We design and produce events of all kinds, from private affairs to large-scale events. Our expertise lies in consistently planning and executing not just events, but creating iconic experiences for our clients and their guests.
The Services
Location Scouting | Concept Design Ideas | Event Flow & Layout Plans |
Decor Design & Fabrication | Lighting Design & Production | Table Design & Execution |
Floral Design & Installation | Sound Design | Print & Graphic Design |
Invitation & RSVP Management | Budget Development | Catering and Bar Consultation
& Booking | Event Staffing | Vendor Contract Negotiation | Talent & Performance Booking | Video Production Management | Multimedia Production Management | Special Activation | Guest Giveaways | Hospitality & Travel | Concierge
Total Event Logistics
Day of Event production
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The Details
The Storyteller
My story begins in Milan, Italy where I was born and raised, inhaling the culture and the beauty the country has to offer. At the age of 22 I made my aliyah to Israel where I have set my roots since.
For 13 years I have been producing events as Head of Production at Reif Entertainment. I have produced Israel's leading events in the field of fashion and lifestyle, mixing my two loves for aesthetics and details. With Reif I have built the renown "Fashion Week Tel Aviv" that in 2020 will be at it's 9th edition since it was established.
After many years in the field I have decided to use my strong logistical background and passion for design to create beautiful and flawlessly executed private events. I love to be immersed in the fine details of a wedding, creating a one-of-a-kind event reflective of the couple’s story or creating unforgettable moments for family and friends celebrating whether it be a Bar /Bat Mitzva's, a Birthday, an Anniversary, a Private Dinner in the comfort of your own home or in a magical location. Any reason to make a day special.
Daniela Bassal
"Because in your dreams every detail counts"
Archive - Fashion and Stages
